Bloom is growing up.
When we launched in April of 2020, we couldn't have predicted the wide reach and audience we have today. We've grown to a team of over 70 Bloomers and over 2,200 followers across multiple platforms!
That's, like, super awesome.
In the beginning, Bloom was a platform to connect and empower military teens around the world, through our blog and social media. And while we are still committed to producing relatable content to inspire our peers, we also recognize that our newfound voice comes with the greater opportunity to educate, advocate, and show the world who military teens truly are.
In the past year, we've collected data in two Military Teen surveys, published research data and the Field Guide, and have been given the opportunity to share the Military Teen story in many special ways. And we hope to keep going further.
We're proud to be a part of the National Military Family Association (NMFA), the leading nonprofit dedicated to serving the families behind the uniform, and to continue partnering with NMFA to find innovative solutions for America's military teens.
With NMFA's support, Bloom is entering a new era, and with a new era, we thought it was time for a new look. Our new logo still maintains the character of the original, but with a cleaner, elevated personality that signifies the next chapter in our journey.
We've also selected new, bold colors to create a uniform look across our platforms and content, and have chosen new font families to enhance our visual identity.
These next steps are big changes for Bloom, but change is nothing new for us military teens. And although change is sometimes hard, we know that ultimately, things do get better, and we are excited to see how Bloom becomes better over the next few years.
So, from now on, you can just call us "Bloom." But don't worry, our goal is still "empowering the military teen." (And we're definitely keeping the iconic dandelion.)
We will keep working for you, making sure the support you receive stays by military teens, for military teens.